ACROSS THEGlobe
A travel agency with a capable team but a digital presence that did not reflect it: an online presence that undersold the brand, an identity that had aged, and little visibility in search for the phrases customers were using.
The strategy
- 01
Rebuild the brand foundation
A redesigned visual identity and logo, applied consistently across the website and social channels.
- 02
Make the business findable
Search optimisation focused on the phrases customers actually used to look for travel services.
- 03
Give social a plan
Facebook and Instagram optimisation with a content, posting and engagement strategy instead of ad-hoc posts.
- 04
Connect the journey
Brand, discovery, experience and conversion treated as one path rather than separate projects.
Implementation
The identity was redesigned first, then carried through the online presence so every touchpoint matched.
Search work covered on-page structure and content aimed at relevant, intent-led phrases.
Facebook and Instagram were optimised and put on a documented content and posting strategy, with engagement handled deliberately rather than reactively.
The results
Documented during the engagement
- 150%
- Increase in Facebook followers
- 120%
- Increase in Instagram followers
- 190%
- Increase in overall social media engagement
- 12%
- Increase in conversion rates from social traffic
- #1 Google positioning for relevant keywords and phrases during the documented period
- Logo redesigned from the original sun-and-palm mark to a stylised globe, carrying the same “Where your journey begins” line
Results documented during the engagement. These figures describe performance recorded during that project period and are not a statement of current rankings, follower counts or conversion rates.
Testimonials
What their customers said
- 01Google review
“When you are choosing a travel advisor for a top-notch travel experience, finding someone who really cares about you as a person matters. She is genuine, very professional and she cares about you and your travel experience. I loved working with Across the Globe Travel Agency, and I will work with them again in the future.”
Odette Fernandez
- 02Google review
“My trip to the Dominican Republic was an unforgettable and very beautiful experience. The communication with the travel advisor was well coordinated, her attention to all the details, being aware of my arrival and my departure, the transportation, the stay at the all-inclusive resort, and the excursion. All a very nice experience.”
Tania Mendoza
- 03Google review
“Excellent service and kindness. I am very happy with my travel agent — thanks for all your help, you are the best, and thanks to you I enjoyed my best vacations. 100% recommended.”
Carmen Arevalo
- 04Google review
“A super star travel agent. After attending one of her seminars I fell in love with the idea of going on a cruise. I spoke to her and she provided me with many options and packages.”
Helen Acevedo
- 05Google review
“Excellent service. They really care about the customer. I would definitely book with them again.”
Daniela Leon
- 06Google review
“Absolutely amazing, 10/10. Will definitely recommend Across the Globe Agency to all my friends.”
Emily Torrez
Reviews published by the client's own customers during the period covered by this case study.
- 01
Website Design & Development
Custom business websites and website redesigns — structured around what the business needs to achieve, not only how it should look.
- 02
SEO & Search Visibility
SEO strategy, on-page and technical SEO, keyword and content architecture, local SEO, and visibility inside AI-powered discovery.
- 03
Brand Identity
Brand strategy, visual identity, logo design, brand guidelines and the digital systems that keep a brand consistent online.
- 04
Social Media & Digital Presence
Social media strategy and management, content planning and calendars, audits, and brand consistency across digital presence.
- 05
Digital Strategy
Digital presence audits, customer journey mapping, search and social visibility, content architecture and conversion paths — reviewed as one system.