KESICase
Kesi Case is the founder of Linked By Design. Her experience spans digital strategy, website strategy, branding, SEO, social media, business and entrepreneurship — which is why the agency approaches a website as one part of a larger digital presence rather than a standalone project.
The feature
Kesi Case is the founder of Linked By Design, a South Florida digital agency.
Before a page is designed, there is a question of how a customer finds the business at all: a search result, an AI answer, a social profile, a referral. Having worked across all of those channels, Kesi builds websites that account for the whole path.
That multidisciplinary background is deliberate. Branding decisions affect search. Search decisions affect content. Content decisions affect conversion. Treating them as separate line items is what leaves businesses with a handsome website that nobody finds.
Her background covers digital strategy, website strategy, branding, SEO, social media, business and entrepreneurship — the disciplines the agency still works across today.