DIGITALStrategy
Digital presence audits, customer journey mapping, search and social visibility, content architecture and conversion paths — reviewed as one system.
The approach
Most digital problems are not isolated. A website converts badly because the traffic is wrong; search visibility stalls because the content architecture is thin; a brand feels inconsistent because five channels were built by five people.
Digital strategy at Linked By Design looks across the whole ecosystem — brand, discovery, experience and conversion — and decides what should actually be done first.
- 01
Audit
Website, search, social, brand and conversion paths reviewed together.
- 02
Journey
How a customer actually finds, evaluates and contacts the business.
- 03
Priorities
A sequenced plan — what moves the number, and in what order.
- 04
Execution
Delivered by the same team, across whichever disciplines are needed.
The evidence
Across the Globe Travel Agency
A travel agency with a capable team but a digital presence that did not reflect it: an online presence that undersold the brand, an identity that had aged, and little visibility in search for the phrases customers were using.
- 150%
- Increase in Facebook followers
- 120%
- Increase in Instagram followers
Results documented during the engagement.
Read the full case studyAlso in this issue
Other services
Website Design & Development
Custom business websites and website redesigns — structured around what the business needs to achieve, not only how it should look.
02Landing Pages & Sales Funnels
Landing pages, lead generation funnels and campaign pages designed around a single offer and a single next step.
03SEO & Search Visibility
SEO strategy, on-page and technical SEO, keyword and content architecture, local SEO, and visibility inside AI-powered discovery.
04Brand Identity
Brand strategy, visual identity, logo design, brand guidelines and the digital systems that keep a brand consistent online.
05Social Media & Digital Presence
Social media strategy and management, content planning and calendars, audits, and brand consistency across digital presence.