JournalStudio notes
THEJournal
Short, practical writing on structure, conversion, and the small decisions that make a site feel expensive.
LatestStrategy · 28 July 2026
Website or funnel: which one does your business actually need?
A website answers questions. A funnel answers one question at a time. Here's how to tell which one your money should go into first.
Read the post015 min
Mobile-first is not a style, it's a constraint you design with
Over half of your visitors will only ever see the phone version. Design that one first and the desktop layout gets easier, not harder.
Design · 14 June 2026
027 min
The anatomy of a service page that actually converts
Seven blocks, in order. Use them and your service page will outperform anything with a stock photo hero and a paragraph about passion.
Conversion · 2 May 2026
034 min
When a template is the smart choice (and when it isn't)
A good template buys you six weeks and a proven structure. It doesn't buy you positioning, photography, or words.
Templates · 19 March 2026