BRANDIdentity
Brand strategy, visual identity, logo design, brand guidelines and the digital systems that keep a brand consistent online.
The approach
Brand work at Linked By Design is practical: a visual identity is only finished once it works on a website, a landing page, a social feed and a document template.
Projects include brand strategy, logo design and redesign, colour and type systems, brand guidelines, and applying the identity across digital brand systems.
- 01
Positioning
What the business stands for, and who it is speaking to.
- 02
Identity
Mark, type, colour and image direction built as a working system.
- 03
Guidelines
Documented rules so the brand stays consistent without us in the room.
- 04
Application
Website, landing pages, social and collateral carrying one language.
The evidence
Across the Globe Travel Agency
A travel agency with a capable team but a digital presence that did not reflect it: an online presence that undersold the brand, an identity that had aged, and little visibility in search for the phrases customers were using.
- 150%
- Increase in Facebook followers
- 120%
- Increase in Instagram followers
Results documented during the engagement.
Read the full case studyAlso in this issue
Other services
Website Design & Development
Custom business websites and website redesigns — structured around what the business needs to achieve, not only how it should look.
02Landing Pages & Sales Funnels
Landing pages, lead generation funnels and campaign pages designed around a single offer and a single next step.
03SEO & Search Visibility
SEO strategy, on-page and technical SEO, keyword and content architecture, local SEO, and visibility inside AI-powered discovery.
04Social Media & Digital Presence
Social media strategy and management, content planning and calendars, audits, and brand consistency across digital presence.
05Digital Strategy
Digital presence audits, customer journey mapping, search and social visibility, content architecture and conversion paths — reviewed as one system.