WEBSITEDesign
Custom business websites and website redesigns — structured around what the business needs to achieve, not only how it should look.
The approach
Linked By Design designs and builds custom business websites for established companies and professional service firms. Every project begins with the objective — enquiries, bookings, credibility, search visibility — and the structure follows from it.
We handle new builds and redesigns of existing websites, including site architecture, page mapping, responsive and mobile-optimised design, user experience, and conversion-focused layout decisions.
- 01
Objectives first
We define what the website has to accomplish before a single layout decision is made.
- 02
Architecture
Page map, section order, and internal linking that both visitors and search engines can follow.
- 03
Design
An editorial, brand-consistent interface reviewed on real phones, tablets and desktops.
- 04
Build & launch
Semantic, accessible markup, metadata, structured data, testing and handover.
The evidence
Across the Globe Travel Agency
A travel agency with a capable team but a digital presence that did not reflect it: an online presence that undersold the brand, an identity that had aged, and little visibility in search for the phrases customers were using.
- 150%
- Increase in Facebook followers
- 120%
- Increase in Instagram followers
Results documented during the engagement.
Read the full case studyAlso in this issue
Other services
Landing Pages & Sales Funnels
Landing pages, lead generation funnels and campaign pages designed around a single offer and a single next step.
02SEO & Search Visibility
SEO strategy, on-page and technical SEO, keyword and content architecture, local SEO, and visibility inside AI-powered discovery.
03Brand Identity
Brand strategy, visual identity, logo design, brand guidelines and the digital systems that keep a brand consistent online.
04Social Media & Digital Presence
Social media strategy and management, content planning and calendars, audits, and brand consistency across digital presence.
05Digital Strategy
Digital presence audits, customer journey mapping, search and social visibility, content architecture and conversion paths — reviewed as one system.