BLOOMPower
Bloom Power is a nonprofit organisation focused on empowering girls. Its mission was clear, but its social presence was not reaching or holding the audience the work deserved.
The strategy
- 01
Audit before posting
A social media audit established what was working, what was inconsistent, and what the audience responded to.
- 02
One message, clearly
Brand messaging tightened so the mission read the same way across every post.
- 03
A calendar, not a scramble
A content calendar and strategic posting schedule replaced reactive publishing.
- 04
Engage the community
Facebook and Instagram strategies with deliberate community engagement.
Implementation
The audit and content strategy were documented first, then executed through a content calendar covering both Facebook and Instagram.
Before-and-after analytics were used to review reach and engagement across the reporting period.
The results
Documented during the engagement
- +125.8%
- Facebook reach — 70 in the reported after-period
- +48.8%
- Instagram reach — 186 in the reported after-period
- Before the work: 28 Facebook reach and 102 Instagram reach across the same 28-day window
- A documented social media audit and a content calendar for consistent posting across platforms
- A stronger online community around the organisation's mission
Figures are taken from the documented before-and-after analytics for the reporting period covered by the case study. They describe change within that period, not lifetime growth or current performance.
- 01
Social Media & Digital Presence
Social media strategy and management, content planning and calendars, audits, and brand consistency across digital presence.
- 02
Digital Strategy
Digital presence audits, customer journey mapping, search and social visibility, content architecture and conversion paths — reviewed as one system.