When a template is the smart choice (and when it isn't)

Templates get a bad reputation because people buy them expecting a business, not a starting point.

Buy a template when your offer is clear, your brand has a colour and a typeface, and you have images you're proud of. You'll launch in days.

Commission custom work when your positioning is unusual, your funnel has moving parts, or your site needs to do something a layout can't fake.

Either way, the structure matters more than the skin. That's why our templates are sold by what they're built to do, not by how many sections they have.