Using Video to sell books
It is prudent to say that the Internet has opened up new marketing possibilities for all sorts of products, and every day very smart people are taking advantage of this.
I came across this very enticing video that was made to promote a book. Basically, if you watch the video, I think you will really want to buy the book.
Just like a movie trailer, it hooks you right in. But unlike with a movie, the end product is a different medium,and was produced by different people. Yet, it still works.
Johnny Bunko trailer from Daniel Pink on Vimeo.
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Nice writing style. Looking forward to reading more from you.
Chris Moran